50.) It’s easier to sell something when you list the faults.
It’s would seems to be a contradiction, but your sales will increase when you tell people what’s wrong with what you’ve got. Including if what you’re selling is you and your services. If you don’t, your customers’ attention will be divided between your sales pitch and their own on-going effort to sniff out the hidden catch in your sales pitch.
55.) Technical people are motivated by interesting work.
They will put up with abominable working conditions if they get to work on something that interests them. I’ve managed people who had to be sent home at night. But technical people without interesting work are very difficult to manage. Their active minds tend to get them into trouble. A happy team is a group that is busy and too intrigued with their project to get mired down with internal politics. This tends to be exactly the reverse of business people, who are typically more interested in the overall job than the task at hand. Environment, recognition and security are more important to them.
54.) Technical people respect technical people.
If you can’t talk the talk, it is extremely difficult, if not impossible, to gain the respect you need to manage. How can you effectively represent your people in meetings if you don’t understand what they do? That doesn’t mean that you have to know everything they do. That would defy the point of hiring them in the first place.What it means is that you take the time to learn the jargon and allow the people you put your trust in to educate you.